Swarming

Marketstudies of mobile workers tends to overestimate employees needs for advanced communication services. Employees that are active users of mobile ICT are often manual workers or salesmen interested in doing other things than experimenting with advanced collaboration solutions on small screens. In developing markets voice and SMS will probably be dominating for several years ahead. A promising application for mobile work groups , however, are messaging systems that interconnect small groups through multiple channels. "Swarm teams" is a many-to-many interactive system compared to traditional social software (MySpace/Facebook/Twitter) which are one-to-many broadcast systems. Swarmteams is a multichannel, Smart Messaging system for use on mobiles as well as PCs. It may help organisations turn audiences into communities, but also to interconnect loosely connected collaborators. For music lovers, SwarmTribes has been developed to helps bands and labels keep in direct touch with their biggest fans, and encourages them to recruit and communicate to their own 'swarms' of other fans.